Creative guidelines for mobile, tablet, desk top and video formats.

Display | Mobile IMAGE BANNERS

 

  • 320x50, 300x250, 320x480, 728x90, 600x300, 720x240, 640x213, 640x160, 640x320, 300x50, 480x320, 768x1024, 1024x768, 640x960, 640x360 and 160x600.
  • Dimensions in bold make up 95% of our inventory
  • For retina display: double dimensions - e.g. 320x50 -> 640x100



Display | Mobile IMAGE BANNERS 


Retina* Standard Retina* Standard 

640x100 

320x50 600x500 



DYNAMIC DISTANCE 

Dimension 300x250 File Size 40KB max 20KB max 70KB max 40KB max

GIF Animation 

Minimize number of frames to meet the file size limitations. File Format: GIF / JPG / PNG 

*Retina display banners are not recommended to ensure 

proper ad serving 


Distance overlay is a dynamically populated text that indicates  how far the user is from the nearest business location.  E.g.: “2.22 mi away”, “Nearest location is 2.22 mi away” 

Font 

» Character: Arial, Helvetica, Georgia, Times New Roman  » Weight: regular, bold, italic, bold italic 

» Color: provide hex color code 

» Size: 9 points minimum 


Location List 

Business name (if available), address, city, state, zip (without +4),  and phone number 

File format: XLS / CSV 



Display | Tablet IMAGE BANNERS 


Retina* Standard Retina* Standard 

600x500 

300x250 1456x180 



DYNAMIC DISTANCE 

Dimension 728x90 File Size 70KB max 40KB max 70KB max 40KB max

GIF Animation 

Animation on tablet ads is not recommended due to file  size limitations 

File Format: GIF / JPG / PNG 


*Retina display banners are not recommended to ensure proper ad serving 


Distance overlay is a dynamically populated text that indicates  how far the user is from the nearest business location.  E.g.: “2.22 mi away”, “Nearest location is 2.22 mi away” 

Font 

» Character: Arial, Helvetica, Georgia, Times New Roman  » Weight: regular, bold, italic, bold italic 

» Color: provide hex color code 

» Size: 9 points minimum 


Location List 

Business name (if available), address, city, state, zip (without +4),  and phone number 

File format: XLS / CSV 









Display | Desktop 


IMAGE BANNERS 

Dimension File Size 

Retina Standard 

600x500 300x250 150KB max 1456x180 728x90 100KB max 320x1200 160x600 150KB max 600x1200 300x600 250KB max

GIF Animation 

Minimize number of frames to meet the file size limitations File Format: GIF / JPG / PNG 



Pre roll VIDEO

Length :05 - :30 seconds 

Dimensions Preferred aspect ratio is 16:9.

Connected TV  VIDEO

Length :15 - :30 seconds 


Dimensions Preferred aspect ratio is 16:9  (1920x1080px, 1280x720px, 1920x1280px) 

File Size Maximum 200MB 

Audio Bitrate 128 kbps or higher 

Video Bitrate 2.0 mbps or high 

File Format MP4 preferred 

Tags VAST 2.0 and VAST 2.0 wrapper 



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